How Red Cup Got Its Name
My mother was a sculptor and painter. When she wanted to begin a new project she always started the day by drinking from a red coffee cup. It’s in that creative spirit that I wanted to begin Red Cup...
View ArticleManifesto: The Truth about SEO
Often I get this request: “I want Schmeckendorf Industries at the top of the Google rankings.” Well, actually I don’t get exactly that request, but everybody wants to be at the top of the rankings....
View ArticleManifesto: Twitter Goes Local
If you sell fine coffee and want to promote it locally, you can do that on Twitter. If you’re a service professional who wants to develop your regional business, try Twitter. I’m having a lot of...
View ArticleNew Product: The Newsroom
I learned how to write among journalists having emotional meltdowns, arguing editors, and edgy competition to write really fast, so I know something about newsrooms. Newsrooms were crazy, but working...
View ArticleHow to Write an Article that Shows Your Value
It’s been said that writing is easy. You just sit in front of a blank piece of paper until blood comes out of your eyes. It’s a little less bloody now, of course, because we have computers. But for...
View ArticleSmart Marketing for Small Business
Lee Schneider interviewed on the ‘Smart Marketing for Small Business’ podcast. ‘Smart Marketing for Small Business‘ is a weekly podcast on blogtalkradio.com conducted by Leslie Wolff, CEO of Smart...
View ArticleAn Invitation to You
May I extend an invitation to you to join my Red Cup mailing list? The benefits to you include early access to the TechSmart Podcast. I figure you already have game. And you’re busy. But we can add...
View ArticleVision Marketing Online
Many companies are using social media marketing. But just a few are using what I call vision marketing. Vision marketing means you let the world know what you stand for. Vision marketing is...
View ArticleWhen is Wine Natural?
I’m married, but good wine is always trying to seduce me. The latest chapter in this unfolding story of seduction is about natural wine. Wait a sec, some of you might be saying. There’s no such thing...
View ArticleDigital Fundraising School Coming in Fall 2013
Get the help you need for your crowdfunded project. Digital Fundraising School starts in the Fall of 2013. The first class is free. If you … - want to learn more about how crowdfunding can change...
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