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How Red Cup Got Its Name

My mother was a sculptor and painter. When she wanted to begin a new project she always started the day by drinking from a red coffee cup. It’s in that creative spirit that I wanted to begin Red Cup...

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Manifesto: The Truth about SEO

Often I get this request: “I want Schmeckendorf Industries at the top of the Google rankings.” Well, actually I don’t get exactly that request, but everybody wants to be at the top of the rankings....

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Manifesto: Twitter Goes Local

If you sell fine coffee and want to promote it locally, you can do that on Twitter. If you’re a service professional who wants to develop your regional business, try Twitter.  I’m having a lot of...

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New Product: The Newsroom

I learned how to write among journalists having emotional meltdowns, arguing editors, and edgy competition to write really fast, so I know something about newsrooms. Newsrooms were crazy, but working...

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How to Write an Article that Shows Your Value

It’s been said that writing is easy. You just sit in front of a blank piece of paper until blood comes out of your eyes. It’s a little less bloody now, of course, because we have computers. But for...

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Smart Marketing for Small Business

Lee Schneider interviewed on the ‘Smart Marketing for Small Business’ podcast. ‘Smart Marketing for Small Business‘ is a weekly podcast on blogtalkradio.com conducted by Leslie Wolff, CEO of Smart...

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An Invitation to You

May I extend an invitation to you to join my Red Cup mailing list? The benefits to you include early access to the TechSmart Podcast. I figure you already have game. And you’re busy. But we can add...

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Vision Marketing Online

Many companies are using social media marketing.  But just a few are using what I call vision marketing.  Vision marketing means you let the world know what you stand for. Vision marketing is...

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When is Wine Natural?

I’m married, but good wine is always trying to seduce me. The latest chapter in this unfolding story of seduction is about natural wine. Wait a sec, some of  you might be saying. There’s no such thing...

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Digital Fundraising School Coming in Fall 2013

Get the help you need for your crowdfunded project. Digital Fundraising School starts in the Fall of 2013. The first class is free.  If you  … - want to learn more about how crowdfunding can change...

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